People are usually afraid of change because they fear the unknown. But the single greatest constant of history is that everything changes.

Yuval Noah Harari

Established in 2018, Names is a pioneering sales and brand development consultancy built for a new world. Driven by thoughtful product and positioned at the intersection where innovation meets culture, Names acts as connector and creative communicator for a growing portfolio of influential and sustainably-focused brands across a range of categories.

Design

Innovation

Sustainability

Functionality

Technology

Connectivity

Quality

Refinement

Our digital platform is a destination for buyers to discover both recognised and emerging brands, leading the way in a developing marketplace. We continue to push boundaries by creating a functional solution to optimise the wholesale process with an experiential and considered approach. We provide a resource which is paramount for the modern landscape.

Inspired by everyday life. Focused on the future.

BRANDS

19-69

Scents & Candles
Stockholm

Founded by Swedish artist and product developer Johan Bergelin in 2015, 19-69’s unique approach to perfume and fragrance has seen the brand establish itself as one of the most forward-thinking brands in the world of cosmetics.
A two-year creation process – including work with artisans in Switzerland, France and Italy – culminated in the launching of five fragrances at Colette in Paris in 2017, with each scent inspired by time, place or culture from around the world. Bergelin’s background in art means that the brand is deeply rooted in creativity, something that is reflected in everything from the packaging through to the perfumes themselves.
Each fragrance in the collection is gender-neutral, reinforcing the inclusive approach that 19-69 embodies, encouraging individuals to push boundaries and defy conventions.
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AER

Scents
Berlin

AER is an independent natural perfume house based in Berlin. Adopting a botanical approach, each scent is created using the brand’s carefully-curated recipes, and uses ingredients from all over the world to strike a perfect balance.
The perfumes are blended by hand in AER’s atelier, ensuring the brand can maintain its 100% natural approach throughout the production process. None of the fragrances contain any synthetics or chemicals, and the suppliers the brand uses are all vetted to guarantee sustainability and fair trade, as well as promoting the traditional and artisanal techniques that define AER’s holistic ethos.
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Attirecare

Life Care
Manchester

Centred around care products built to prolong the life of footwear, garments and homeware, Manchester-based Attirecare’s ethical approach has been shaped in reaction to a growing culture of waste and limited-use in each of those categories.
Through handmade products, the brand’s carefully-selected range of organic ingredients enable them to guarantee both ethical and environmental quality. Attirecare’s selection of protective gels, liquids and more are built to redefine the way we approach cleaning and maintaining our prized possessions. Their bottles reflect this, too – aesthetically-pleasing, to be placed proudly upon shelves, windowsills and mantelpieces rather than in the back of cupboards under the kitchen sink.
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Castro Smith

Fine Jewellry
London

Castro started training as a painter and printmaker. His illustrative and painterly style comes through in the design of his rings. His artwork is inspired by history, myths and biology - having always been obsessed with creatures and their creations.

The technique he uses, 'seal engraving' goes back to ancient times. A seal is always engraved in reverse and is much deeper than traditional two-dimensional hand engraving with a third or fourth dimension added which is deeper and finer and takes much more time to achieve. Traditionally the signet ring would bear the family crest and the ring would be stamped onto hot wax to seal important documents, with the Intaglio engraving acting as a signature, and the engraved image or crest reproduced in the wax as a 3D relief. Now, he uses his knowledge of engraving to create contemporary pieces and to experiment with European and Japanese engraving techniques, producing cross-fertilisation of styles and processes.
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Colekt

Skincare & Scents
Stockholm

Colekt is a Scandinavian skincare and fragrance brand specialising in premium, plant-based products that embody the fresh, enriching tones of the natural world and all its replenishing qualities.
Using ingredients high in nourishment, free from parabens and other unwanted additives, Colekt’s team of chemists create concentrated batches of vegan-friendly formulas built to rejuvenate from the moment of application.
Each product run is limited, with as much attention paid to packaging design – inspired by the functional, simplistic urban aesthetic so closely associated with Sweden – as the contents of the formulae themselves.
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Corpus

Natural Deodorants
Los Angeles

Beauty brand Corpus is a standing testament against the idea that to use natural deodorants, you also need to sacrifice quality. Founded in LA, these water-based, long-lasting products contain formulas without synthetic fragrances, instead replacing them with naturally-derived enzymes and plant extracts.
Corpus has helped redefine what a natural formula can be, developing a deodorant with elevated scent profiles using only plant- and mineral-based ingredients. They also use renewable hydroelectric and solar energy to ensure they can minimise waste and guarantee quality across every aspect of the business. Everything from ingredient sourcing to manufacturing to packaging is handled in the US.
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Curionoir

Scents & Candles
Auckland

New Zealand-based Curionoir specialise in extrait de parfum, a rich and dense style of fragrance that lasts long on the skin or in the air. The perfumes are available in two forms: a 50ml decanter – built best for dressing tables, bathrooms and workstations – and in hand-blown decanters, created in collaboration with Monmouth Glass Studio, that enable the customer’s choice of fragrance to be decanted into, creating a decorative delight.

Alongside this, Curionoir also specialises in hand-blown glass candles. Each is crafted individually, meaning no two are the same, and share fragrances with the perfumes.
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FPM

Luggage
Milan

FPM – or Fabbrica Pelletterie Milano, as it’s known in its native Italy – is a brand with a legacy of high-calibre craftsmanship dated back to 1946. Through the expression of those quintessential Italian aesthetics and expertise that have come to define the country and its position within the fashion world, FPM has set out to redefine travel baggage and accessories from the ground up.
Beginning on a platform built from traditional hand-made workmanship and the use of premium materials, today the brand combines these tried-and-tested techniques with the innovation of avant-garde metals and design. FPM is a movement that accompanies the very essence of life: one that is dynamic, global, open minded, curious, fluid, and connected.
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Grown

Adaptogens
London

UK-based Grown is a health tonics brand built around the powerful therapeutic qualities of adaptogenic herbs and mushrooms, proven to help the body adapt to stress, cope with common ailments and promote general well-being.
Available in four formulas, the ingredients used in each focus on a different area of life improvement, ranging from an energising tonic typically taken in the morning through to a more calming alternative for the evening.
Grown’s tonics are designed for modern life, and are purposefully crafted in order to not avoid a great change in behaviour, or even a commitment of time.
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Haeckels

Natural Beauty & Home
Margate

Haeckels was founded in 2012 by volunteer beach warden and coastal enthusiast Dom Bridges. Disillusioned by the production ethos of many larger skin care companies, Dom wanted to create simple hand crafted products that showcased the surrounding coasts natural ingredients in the hope that the products themselves would then promote Margate's heritage of healthy coastal living.
The brand’s range of products – covering skincare, body and hair, perfumes and home – are built around natural ingredients to evoke the beauty of the English coast. Selected products are packaged using mycelium, a pioneering mushroom-based alternative to plastic.
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Hasselblad

Photographic Equipment
Gothenburg

Hasselblad is one of the leading manufacturers of digital medium format cameras and lenses, founded in Sweden in 1941. True to its Scandinavian heritage, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality and unparalleled performance.

For over half a century, Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the Moon – and helped shape the way we look at the world through pioneering photographic artistry. Trusted by NASA and used by some of the world’s most renowned photographers, Hasselblad continues to develop products that enable creatives of all types to capture their artistic vision.
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Jacques Marie Mage

Eyewear
Los Angeles

Jacques Marie Mage is a maker of rare, collectible eyewear that combines precious materials, innovative production methods and forward-thinking business practices to maintain high ethical standards. Based in Los Angeles, the brand carefully crafts limited-edition runs, with each pair requiring 18 months to create.

Drawing inspiration from across continents, cultures, and generations, Jacques Marie Mage combines world-class craftsmanship with advanced production methods, embracing an array of rich materials, bold geometric shapes, and an exuberance of attitude to create impeccably crafted frames.

Jacques Marie Mage’s sophisticated statement pieces are informed by a design language that combines a respect for history, craft, and technical innovation – ultimately resulting in small-batch goods that pay homage to the past while delivering a product that is both special and refined.
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Kaleidoscope

CBD Supplements
New York

Kaleidoscope Labs crafts elevated and transformative organic CBD-based capsules, made to promote a healthy lifestyle. Using microencapsulation technology, the range of products are carefully blended to promote day-to-day well-being in both body and mind, aligned carefully to your body’s own unique pattern.
The brand’s belief in transparency is a cornerstone of its ethos, ensuring that each capsule is accurately explained on the label so users can regulate the exact balance of nutrients entering their body. Inspired by both nature and medicine, Kaleidoscope sources single-origin plants to extract their full spectrum, taking all the beneficial nutrients – meaning all the fats, proteins and vitamins stay in the bottle.
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Lelo

Selfcare
Stockholm

The brand that would become LELO started in the front room of a Stockholm townhouse back in 2003. Now into its second decade, the brand is at the forefront of an industry that has seen much change throughout that period, creating objects of desire that are both refined and luxurious.
At the core of LELO’s offering is an insatiable curiosity, a desire to explore and refine the space where technology and human sensation intersect. This design-led approach has been a driving force behind the evolution of their products, helping them to offer customers new sensations before they even know they want them.
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Lost IN

City Guides
Berlin

LOST iN is a travel guide for people who prefer their itineraries low-key and their souvenirs intangible. It's a guide for those on first-name terms with the places they visit, for those that want to avoid the tourist traps and instead explore the ways to discover what it is that makes their chosen destination so special.These hyper-localised guides are a great companion for planning, reminiscing and everywhere in between, helping you connect with the wonders of the world from the comfort of your living room or your workspace.
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Mad Paris

Custom Fine Watches
Paris

The mystery surrounding MAD Paris is not by accident. The art of watch-making is a refined one, but with MAD, its approach transcends everything that has come before. Crafting custom timepieces from its Parisian workshop, the brand has cultivated an exclusive following, delivering almost-impossible reworks of some of the most emblematic watches in the industry. Everything is made to order. Nothing is left to chance.
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Mate

Electric Bikes
Copenhagen

Founded in Denmark in 2016, start-up Mate is a brand whose mission is to tackle today’s challenges of dense traffic congestion, climate change and health issues through affordable, eco-driven electric bicycles.
Through the founders’ experience growing up and living in one of the cycling capitals of the world, Copenhagen, the brand has been able to channel the spirit of urban transport into sleek, simple, foldable electric bikes. Ranging from 250W to 1000W, and complete with top-tier specifications ranging from Shimano gears and Tektro disc brakes to USB ports and LED screens, Mate’s bicycles sit at the forefront of two-wheeled innovation.
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Mineral

Hemp Based Wellness
Austin

MINERAL is an uncompromising whole plant hemp brand that sustainably grows and extracts high quality hemp oil for sophisticated products in mind and body.

This is more than a CBD brand - MINERAL is interested in the role hemp plays in a high performance life.

The brand sources oil from hemp genetics dense in all cannabinoids and terpenes so that the formulations can create harmonious relationships in the body for targeted benefits. These formulations are proprietary and only available from MINERAL.
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Neo Legend

Arcade Games
Paris

Founded in 2007, Neo Legend first started as a brand of renovated arcade machines for the collectors market, combining conceptual design with vintage gaming. Since 2013, the range developed further projecting each machine into the future, breathing new life into a device that carries the history of video games. These vintage pieces have now been turned into modern objects, fully customizable, with the most advanced technologies, for the great enjoyment of new gamers and vintage enthusiasts.

All machines are designed and hand assembled in France, with an unrivalled level of craftmanship and attention to details. Neo Legend’s recent collaborations include Saint Laurent, Toei Animations, illustrator Yoko Honda as well as artist Greg «Léon» Guillemin.

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Patricks

Hair & Men’s Skincare
Sydney

Forged from the creative fires of an award-winning men’s hair salon in Bondi. Patricks is a deluxe hair and skincare range that combines the latest scientific innovations with bespoke fragrances to create high-performance products.
With an uncompromising commitment to the latest developments within the cosmetics industry, Patricks now works with highly sought-after chemists and labs around the world, promoting the best practices in biotechnology.
Through frontline expertise developed in-salon to in-depth research for almost a decade, Patricks has positioned itself as one of the southern hemisphere’s most unique men’s grooming brands.
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Pax

Vaporizers
San Francisco

PAX Labs was founded with the goal of creating responsible, enjoyable, and personalised vaping experiences. As an award-winning consumer technology brand in 2018, Pax has helped define the gold standard in product quality within a complex marketplace through a focus on design and innovation.
Since then, Pax has focused on developing vaporisation technologies for cannabis and other plant-based materials. The brand’s loose leaf and extract vaporizer products are made with high-quality materials and offer empowering experiences for those looking for a premium and discrete product.
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Rockpaper Film

Rare Vintage Prints
Walton on Thames

Rock Paper Film was founded in 2017 by Caitlin Graham, one of the UK’s leading experts in Vintage Posters and Entertainment Memorabilia. With a decade of experience at international auction, thousands of the world's finest vintage posters have now passed through the company’s hands – providing them with a unique position to source, research and authenticate every item it sells.
Rock Paper Film specialises in original movie and music posters between the 1920s and the 1980s. This originality means posters that were printed in limited quantities for display in cinemas at the time the film was shown, in concert venues at the time of the show or for promotional purposes in advance of an album or tour. The brand does not sell reproductions of any kind and offers a lifetime guarantee of authenticity with every product.
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Rudy Project

Eyewear
Treviso

Since 1985, Rudy Project has sought to elevate the performance of athletes at every level. Using cutting-edge technology, the brand continues to make high-quality eyewear that is worn by legends of cycling, motorsports, triathlon, and many other disciplines in training and competition across the globe.
Through harnessing athlete feedback, the company has remained at the cutting edge of sportswear technology for three-and-a-half decades, and is sold in more than 60 countries worldwide.
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Selahatin

Oral care
Stockholm

Selahatin is a Stockholm-based brand specialising in contemporary oral care, drawing inspiration from a part Nordic, part oriental heritage by fusing classic spices with freshening aromas.

Founded in 2016, Selahatin is aspiring to change the perception of what oral care can be – a synthesis of intricate aromas, clinical performance and compelling aesthetics. The brand’s whitening formula is developed alongside one of Switzerland’s leading oral care manufacturers, containing fluoride, four whitening agents as well as a host of powerful antioxidants.
The formula has been vetted by The Swedish Dental Association in 2017, and Selahatin has since been dubbed “one of the best new grooming brands in the world” by GQ Magazine.
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Sort of Coal

Binchotan Wellness
Copenhagen

Sort of Coat is a Danish wellness brand that combines timeless Scandinavian design with the ancient Japanese craft of Binchotan, also known as white charcoal.
The brand’s range of products – from shampoo to water and air purifiers – all contain this often-overlooked ingredient, and are designed to help absorb toxins, odors and moisture. Unlike black charcoal, Binchotan leaves no residue, making it ideal for a subtler and more refined effect.
The products require a high degree of craftsmanship to create, hand-crafted through a slow and precise process over a six week period, with the method being passed on through generations of Japanese experts. Sort of Coal represents the first foray into the world of Binchotan from the Western world.
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The Grey

Men’s Skincare
Rotterdam

Developed exclusively for men, The Grey’s skincare products are fine-tuned to preserve, protect and nourish skin from the rigours of modern life.
Working in collaboration with some of the best laboratories in Europe, The Grey’s collection provides a modern take on male skincare, centred around two core components: simplicity and smoothness. The brand’s concentrations of active ingredients produce fine, light fluids, easily absorbed by the skin, and are ready-made to apply at home, at work or on the move.
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The Skateroom

Art for Social Impact
Brussels

The Skateroom specialises in placing works of art on responsibly-made skateboard decks. Operating using a charitable model, ‘Art for Social Impact’, the social enterprise unites artists, art buyers, museums, brands and non-profits around the world in order to provide a platform for artists to share their work in an innovative, holistic manner.
Each sale is part of a ‘5:25’ scheme, where 5% of the turnover or 25% of the profit from every sale is donated– whichever number is greater. Through the support of its community, The Skateroom has so far raised over $700,000 to fund 34 social skate projects dedicated to empowering at-risk youth around the world.
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Wienerblut

Scents
Vienna

The term WienerBlut was coined in 1873, and describes the unique blend of archness and hedonism attributed to the Viennese. This notion has shaped WienerBlut the brand, who have now been active for over a decade within the fragrance industry as they seek to maintain the rich history for perfume and cologne shared across the city of Vienna.
The company's first product, launched in 2009, was based on the deconstruction and remodelling of so-called Taschentuch-Parfums, the iconic manufacturing techniques used throughout 19th Century Vienna as the city retained its position as one of the world’s bastions of high culture.
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People are usually afraid of change because they fear the unknown. But the single greatest constant of history is that everything changes.

19-69

AER

Attirecare

Castro Smith

Colekt

Corpus

Curionoir

FPM

Grown

Haeckels

Hasselblad

Jacques Marie Mage

Kaleidoscope

Lelo

Lost IN

Mad Paris

Mate

Mineral

Neo Legend

Patricks

Pax

Rockpaper Film

Rudy Project

Selahatin

Sort of Coal

The Grey

The Skateroom

Wienerblut