Onboarding cent.ldn

In a world where creativity knows no bounds, innovation has become the key to success in every industry. Today, NAMES is pleased to announce our new partnership with cent.ldn, a unique handcrafted collectable candle brand that’s revolutionising the industry with innovative 3D designs, eco-conscious practices, and exceptional craftsmanship.

At the heart of cent.ldn's philosophy lies in the power of storytelling. Drawing inspiration from sports, fashion, music, entertainment, and popular culture, cent.ldn weaves cultural narratives into each of its designs. The brand pays homage to the iconic RC-M90 boombox featured on LL Cool J and Beastie Boys album covers with its iconic, best-selling boombox candle, seamlessly blending nostalgia with contemporary artistry.

What truly sets cent.ldn apart is its remarkable collaborative portfolio. With an extensive list of renowned names, including Adidas and Elton John, cent.ldn has cemented its position as a trailblazer in the industry. Each collaboration brings a unique fusion of creativity, blending art, music, and fashion into breathtakingly beautiful candles. This artistic synergy not only celebrates the individuality of each collaborator but also creates an experience that resonates.

"Whether you need an exclusive, custom collectible for a special occasion or a delicate candle to help you unwind, cent.ldn holds no limitations on design and creativity." - Hypebae

Far beyond its captivating designs, the brand is committed to upholding stringent environmental practices, ensuring every candle produced leaves a minimal ecological footprint. With sustainability at the core of its operations, cent.ldn utilises 100% natural, eco-friendly materials and implements responsible manufacturing processes. By conscientiously reducing waste and adopting sustainable sourcing methods, cent.ldn demonstrates that artistry and environmental stewardship can go hand in hand.

"The label’s high-quality, hand-poured products are crafted using natural, vegan waxes made from Soy and Coconut, creating the perfect balance between luxury and sustainability." - Hypebae

Their extended range of London themed glassed candles is also a true celebration of art and craftsmanship. For this collection, cent.ldn partnered with several female creators from London and together the collective developed a range of six unique candles to represent the diverse neighbourhoods of London and the creative communities within them. Each candle is meticulously hand-poured using 100% natural wax, offering an impressive burn time of 60-65 hours. Talented East London artist Charlotte Archer infuses her vibrant and eye-catching artworks for collectable packaging that can be displayed as an art piece or even used as a bookmark. Drawing inspiration from her favourite musicians across various genres, from hip-hop and jungle to reggae and soul, her passion for music shines through in every flickering flame. Charlotte's abstract paintings reveal a surreal style where the 'beings' she portrays often hold cultural and autobiographical elements.

 As NAMES joins forces with cent.ldn, brace yourself for a sensory adventure that seamlessly fuses artistry, culture, innovation and sustainability.