This June, we are excited to announce the launch of NAMES 24/7 at Pitti Immagine Uomo.
Developed by our RND creative team, 24/7 is our reimagined ‘supermarket’ space where people can discover brands in an experiential environment built around products.
Referencing the familiarity of everyday shopping, customers will be welcomed into a unique and engaging environment where QR codes will be located around the space, enabling them to learn more about each brand, and place order requests on our new digital platform, NAMES.LIFE.
The first stop for 24/7 is the long-established bi-annual trade fair Pitti Uomo Florence, attracting global designers, buyers and media, with over 30,000 visitors a year.
Following Pitti, 24/7 will be replicated as Chez NAMES.
SS23 DATES:
14 - 17 June 2022 @ Pitti Uomo Fortezza da Basso, Padiglione Centrale - Piano Attico, Corr. D, 8-6-4.
21 - 27 June 2022 @ Chez NAMES Loft Des Lumières 42 Rue du Faubourg du Temple, 75011 Paris.