Beauty is coming to Browns.

London’s cutting-edge and historic fashion retailer, Browns, has launched into the Beauty Market.

Brought to life by their initial campaign “Big Little Rituals”, Browns has announced over 90 luxury beauty and self-care brands. The curated range is available online and in-store on Mayfair and Old Street.



Ida Petersson, Buying Director of Browns quotes

The beauty space, like fashion, is a category that offers infinite room for playfulness, self-expression, and joy!



More than a new product launch, Browns has also introduced ‘Browns Beauty Community’.  Browns East has now reimagined its space with a brand new Beauty Pod and Studio. It is a hub for Brown's beauty specialists, MUA artists, nail artists, and skincare specialists. Enter into an experiential space to discover new brands, get treatments and connect.



In conjunction with the launch, NAMES diverse portfolio of brands, incuding natureofthings, Patricks, The GREY, Lelo, 19-69 and Curionoir are now available at Browns.