Sort of Coal
Sort of Coal is a Danish wellness brand that combines timeless Scandinavian design with the ancient Japanese craft of Binchotan, also known as white charcoal.
The brand’s range of products – from shampoo to water and air purifiers – all contain this often-overlooked ingredient, and are designed to help absorb toxins, odors and moisture. Unlike black charcoal, Binchotan leaves no residue, making it ideal for a subtler and more refined effect.
The products require a high degree of craftsmanship to create, hand-crafted through a slow and precise process over a six week period, with the method being passed on through generations of Japanese experts. Sort of Coal represents the first foray into the world of Binchotan from the Western world.