Selahatin Oral Care

Selahatin is a Stockholm-based brand specialising in contemporary oral care, drawing inspiration from a part Nordic, part oriental heritage by fusing classic spices with freshening aromas.

Founded in 2016, Selahatin is aspiring to change the perception of what oral care can be – a synthesis of intricate aromas, clinical performance and compelling aesthetics. The brand’s whitening formula is developed alongside one of Switzerland’s leading oral care manufacturers, containing fluoride, four whitening agents as well as a host of powerful antioxidants.

The formula has been vetted by The Swedish Dental Association in 2017, and Selahatin has since been dubbed “one of the best new grooming brands in the world” by GQ Magazine.